Nemiroff is proud to announce the launch of an exclusive activation for LEX by Nemiroff at Brussels Airport. This milestone marks the brand’s first collaboration with Lagardère Travel Retail, one of the most prominent players in the global travel retail industry.
For the first time, Nemiroff’s portfolio—including the ultra-premium LEX by Nemiroff—will be available in a Lagardère Travel Retail store. With a global network of over 4,800 stores, Lagardère Travel Retail offers unparalleled reach, making this partnership a game-changer for Nemiroff as it continues to expand its footprint in the premium spirits market.
Strategic Expansion into Belgium
This launch not only signifies Nemiroff’s debut in the domestic Belgian market but also strengthens its position in key international hubs. Brussels Airport, a gateway to Europe and one of the continent’s busiest travel destinations, handles over 26 million passengers annually. Its status as an iconic hub for discerning international travelers aligns perfectly with Nemiroff’s strategic focus on travel retail.
Brussels Airport is the ideal setting for introducing LEX by Nemiroff to a global audience. This activation represents a new chapter in our journey to bring exceptional Ukrainian craftsmanship to the world’s most discerning spirits enthusiasts. said Yuriy Sorochynskiy, CEO at Nemiroff.
A Milestone in Global Premium Spirits
The introduction of LEX by Nemiroff at Brussels Airport underscores the brand’s commitment to innovation and excellence. Known for its bold character and sophisticated flavor profile, LEX by Nemiroff represents the pinnacle of Nemiroff’s expertise in vodka craftsmanship. By partnering with Lagardère Travel Retail, Nemiroff secures a prime position to captivate the premium spirits audience in a highly competitive space.
Looking Ahead
This activation is a stepping stone in Nemiroff’s broader strategy to dominate the global travel retail market. With Lagardère Travel Retail’s expansive network and Brussels Airport’s prestigious platform, LEX by Nemiroff is poised to make a lasting impression on international travelers.
Nemiroff’s activation at Brussels Airport is now live, inviting travelers to explore the refined artistry of LEX by Nemiroff. With its bold ambitions and relentless commitment to quality, Nemiroff continues to redefine the landscape of premium vodka on a global scale.
