Nemiroff is delighted to announce the unveiling of an exclusive showcase for LEX by Nemiroff at Brussels Airport. This significant milestone marks the brand’s inaugural collaboration with Lagardère Travel Retail, a leading name in the global travel retail sector.
For the first time, Nemiroff’s portfolio, including the ultra-premium LEX by Nemiroff, will be featured in a Lagardère Travel Retail store. With an extensive network of over 4,800 outlets worldwide, Lagardère Travel Retail provides an unparalleled platform, making this partnership a transformative step for Nemiroff as it continues to establish its presence in the premium spirits market.
Strategic Expansion into Belgium
This activation not only signifies Nemiroff’s entry into the Belgian domestic market but also reinforces its footprint in key international hubs. Brussels Airport, recognised as a gateway to Europe and one of the busiest travel destinations on the continent, welcomes over 26 million passengers annually. Its reputation as a premier hub for discerning international travellers aligns seamlessly with Nemiroff’s strategic ambitions within the travel retail sector.
Brussels Airport is the ideal setting for introducing LEX by Nemiroff to a global audience. This activation represents a new chapter in our journey to bring exceptional Ukrainian craftsmanship to the world’s most discerning spirits enthusiasts. said Yuriy Sorochynskiy, CEO at Nemiroff.
A Landmark for Global Premium Spirits
The debut of LEX by Nemiroff at Brussels Airport highlights the brand’s dedication to innovation and excellence. Renowned for its bold character and refined flavour profile, LEX by Nemiroff represents the pinnacle of Nemiroff’s vodka-making expertise. Partnering with Lagardère Travel Retail secures Nemiroff a prominent position to captivate the premium spirits audience in an exceptionally competitive environment.
Looking Ahead
This collaboration marks a crucial step in Nemiroff’s overarching strategy to excel in the global travel retail market. With Lagardère Travel Retail’s extensive reach and Brussels Airport’s prestigious platform, LEX by Nemiroff is poised to leave a lasting impression on international travellers.
Nemiroff’s activation at Brussels Airport is now live, inviting travellers to explore the refined craftsmanship of LEX by Nemiroff. With bold aspirations and an unwavering commitment to quality, Nemiroff continues to redefine the landscape of premium vodka on a global scale.
