At the 3rd London Spirits Competition, which took place in London on July 06, 2020, Nemiroff Vodka won 7 medals, including Gold for Nemiroff De Luxe and Gold with “Best in Show” for the new Nemiroff The Inked Collection Wild Cranberry.
This is the ultimate seal of approval in the global spirits industry.
We are extremely delighted that Nemiroff performed so well. Our products’ award-winning taste is now confirmed by nearly 90 medals! The authority that an award from the London Spirits Competition brings, comes from the power of being judged across quality, value, and appearance, the high quality of the judges, and the intensely competitive product set. These 7 medals demonstrate that we are making the types of spirits that bar managers and mixologists want to use and spirits drinkers enjoy choosing and drinking said Yuriy Sorochynskiy, the CEO of Nemiroff.
In order to receive this distinction, Nemiroff needed to score highly in three different categories: Quality, Value, and Packaging.
In contrast to other spirits competitions, where distilling ability and technical expertise sometimes receive primary consideration at the expense of drinkability, the goal of the London Spirits Competition was to award and celebrate the spirits that spirits drinkers actually want to buy, whether at a retail store or ordering off the menu at a London restaurant.
According to the CEO Sid Patel of event organizer Beverage Trade Network, “When looking at spirits brands consumers are looking for value and experience. So at the London Spirits Competition, we feel that it is important to look at the elements of the product that contribute to that – of course, there is quality, but also critically appearance and overall value.”
The judging panel consisted of spirits industry experts with commercial buying responsibility. This ensured that all spirits selected as winners in the competition were exactly the types of spirits that were favored by both the spirits trade and the end consumer. Spirits were judged on the basis of three primary criteria – quality, value, and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that scored between 65-75.
Detailed results of the competition can be found at: https://londonspiritscompetition.com/en/competition-global-results/2020/
About the London Spirits Competition
The London Spirits Competition is the only spirits competition of its kind that rates spirits by quality, value, and packaging. The organizers of the event are Beverage Trade Network, which organizes industry events around the world. For more information, please see: www.londonspiritscompetition.com
