1136 Videos in 52 Days. Nemiroff Cocktail Challenge Summary

7 minutes
De Luxe
The Inked Collection

You сreate cocktails. We support you. Even in difficult times.

Nemiroff sums up the win-win #NemiroffCocktailChallenge competition, which took place in April-May 2020 in Ukraine. Over the 4 seasons of the competition, more than 300 bartenders participated, 1,100+ videos were shot and, accordingly, they received rewards worth about UAH 1,000,000.

In addition to the guaranteed reward for each participant who meets the conditions of the competition, in each season the participants had the opportunity to receive additional cash prizes – a total of 22 winners were selected.

Separately, the jury selected the TOP-20 best, in their opinion, videos, distinguished by a professional approach, an original idea with a deep meaning or creativity – their authors also received a reward from Nemiroff.

It was important for Nemiroff to support the bartenders who were with us all this time but were temporarily unemployed during the quarantine period. This competition is different from other cocktail competitions as it combines professional skills and a creative approach to serving. After the first season of the contest, we received pleasant feedback from the participants, who were grateful for both material support and motivation for creativity with new blogging skills. I am sure it is just the beginning, Nemiroff plans to continue to cooperate with the bar community and develop a culture of alcohol consumption commented Yuriy Sorochynskiy, the CEO of Nemiroff.

The Nemiroff Cocktail Challenge has involved hundreds of bartenders on an incredible cocktail trip. This competition has become a priceless contribution to the prosperity of the bar community, the experience exchange, and the support of each other in a difficult period. Many opened the brand from a new perspective, and anxiously observed the implementation of bold, creative ideas: from illuminated craft dishes to cooking soup, as an important ingredient in the drink. It is especially honorable that the TOP Ukrainian bar craft professionals were regular participants. The competition was a bright, informative adventure in the inner cocktail world of each of the participants, many thanks for that! shared Julia Terletskaya, Nemiroff Brand Ambassador and a member of the jury.

#NemiroffCocktailChallenge is an online video battle for bartenders, which allows them to get a guaranteed cash reward for what they love and know best – making cocktails.

Each season of the contest was devoted to a separate topic – Bloody Mary in craft style, Cinema Twist (cocktail for your favorite movie hero), Future Smash about cocktails of the future, and The Indomitable Bar-Man about cocktails for superheroes.

You can find the contest videos of the participants and winners using the hashtag #NemiroffCocktailChallenge on Instagram.