The next big step into the Nemiroff and Coca-Cola HBC partnership is exclusive distribution contracts in Baltic countries. Starting in February 2021, Coca-Cola HBC became an official distributor of Nemiroff Vodka in Latvia, Lithuania, and Estonia.
“After a year of partnership in other countries with Coca-Cola HBC, we are more than delighted with the results. In 2020 Nemiroff grew 18% compared with the previous year and, of course, there is an input from our collaboration to such achievement. So now, we are delighted to add Latvia, Lithuania, and Estonia to our global partnership map. Nemiroff is already a well-known and beloved brand in these markets, but together with such an experienced partner as Coca-Cola HBC we expect to achieve new heights”, – says Yuriy Sorochynskiy, the CEO of Nemiroff Vodka.
Jaak Mikkel, General Manager, Coca-Cola HBC Poland and Baltics said: “We are proud to establish the partnership with Nemiroff. We believe that the combination of the brand’s unique image, huge expertise, and reputation with our strength in distribution and execution excellence will enable us to provide consumers in Latvia, Lithuania, and Estonia with new taste sensations and experience in mixology. The alliance also perfectly fits with our 24/7 portfolio strategy, which aims to offer a beverage for every occasion around the clock.”
In terms of global collaboration strategy, Nemiroff and Coca-Cola HBC partnerships will provide a one-stop shop for customers, offering the drinks that consumers want on more occasions and in more channels. Plans include building expertise, developing cocktails and mixology culture programs in collaboration with local HoReCa, and educating consumers on responsible drinking.
In addition to Baltics Coca-Cola HBC also distributes Nemiroff Vodka to Poland, Austria, Italy, and Armenia.
About Coca-Cola HBC:
Coca-Cola HBC is a growth-focused consumer packaged goods business and strategic bottling partner of the Coca-Cola Company. We create value for all our stakeholders by supporting the socio-economic development of the societies in which we operate and we believe building a more positive environmental impact is integral to our future growth. Together, we and our customers serve more than 600 million consumers across a broad geographic footprint of 28 countries on 3 continents.
Coca-Cola HBC Poland & Baltics forms one business unit of the Coca-Cola HBC AG group. We bottle, sell, and distribute the world’s most recognized carbonated soft drinks: Coca‑Cola, Coca‑Cola Zero, Sprite and Fanta, COSTA COFFEE, energy drinks Coke Energy, Monster, and Burn, as well as Edrington and Campari-owned brand products and from February 2021 – Coca-Cola HBC Latvia, Lithuania, and Estonia distribution offer also includes Nemiroff De Luxe, Nemiroff The Inked Collection and Nemiroff The Originals line-ups.
