Nemiroff Vodka Expands the Coca-Cola HBC Partnership by Distribution Contract in Italy

5 minutes
De Luxe
The Inked Collection

Nemiroff signed a new exclusive contract with Coca-Cola HBC Italia that expands its global partnership. Starting in February 2020, Coca-Cola HBC Italia became an official distributor of Nemiroff Vodka in the Country.

“Our collaboration with Coca-Cola HBC started just a year ago and the results have already exceeded expectations. So now, Nemiroff is delighted to add Italy to our global partnership map. As this market is HoReCa oriented, we are excited to develop mixology and drinking culture together with such a strong and experienced partner as Coca-Cola HBC based on awards-winning Nemiroff De Luxe”, – says Yuriy Sorochynskiy, the CEO of Nemiroff Vodka.

“The deal with Nemiroff Vodka, an internationally known brand with a centenary know-how, aims to further strengthen our positioning in the spirits market, both in the HORECA and the Modern Trade, where the category has registered, especially in the last months, a double-digit growth” comments Frank O’Donnell – General Manager Coca-Cola HBC Italia “The distributive strength of Coca-Cola HBC Italia, together with an iconic brand such as Nemiroff will allow us to offer to Italian consumers new experiences in terms of mixology and taste”.

As was mentioned earlier, Nemiroff and Coca-Cola HBC Italia partnerships will provide a one-stop shop for customers, offering the drinks that consumers want on more occasions and in more channels. Plans include building expertise together with local Brand Ambassadors, developing cocktails and mixology culture programs in collaboration with Italian bars from the global TOP-100 list, and educating consumers on responsible drinking.

Coca-Cola HBC Italia has a broad, 24/7 product portfolio, commercial capabilities, and passionate people to continue to win market share, and an extensive, diverse territory with attractive growth characteristics. Nemiroff has a strong heritage since 1872, high-quality products, and a bold brand image. This exciting combination sets both companies up well for the future.

About Coca-Cola HBC:

Coca-Cola Hellenic Bottling Company is one of the largest in the world. The Coca-Cola HBC Group operates in 28 countries and serves approximately 600 million consumers.

From February 2021, Coca-Cola HBC Italia distribution offer also includes Nemiroff De Luxe.