Europe remains one of the key regions for Nemiroff’s international growth. And Germany is one of the markets where the brand is consistently expanding its presence, introducing its portfolio to new audiences, and supporting its strategy of growth in export sales and premiumisation.
We have previously reported on Nemiroff’s travel retail projects at major international hubs in Germany — Hamburg and Frankfurt airports. Now, the brand is taking the next step by strengthening its presence in the country’s domestic market.
Starting in August 2026, Nemiroff is expanding the presence of its De Luxe range in Germany’s off-trade channel. The project focuses on growing distribution, launching promotional activations, and enhancing the brand’s visibility in stores.
Nemiroff products are already available on the shelves of major national retail chains, including Kaufland and Edeka. This autumn, the brand will also be introduced in Netto stores. Overall, the project will cover more than 1,000 stores across Germany, giving even more consumers the opportunity to discover the Nemiroff portfolio.
To increase visibility in-store, the activation includes branded displays — one of the most eye-catching ways to showcase products in the retail environment. Shoppers can also take advantage of a special offer featuring Nemiroff De Luxe gift sets.
For Nemiroff, this is not a one-off promotional activation, but part of a systematic approach to developing the brand across international markets. From a presence at major European travel retail hubs to expanding distribution across national retail chains, each step contributes to the brand’s continued international growth.
We would like to thank all our colleagues who contributed to the project, as well as our partners at Hardenberg-Wilthen AG for their cooperation and dedicated work in developing the Nemiroff brand in Germany.
Step by step, we continue to introduce international audiences to a Ukrainian product and strengthen Nemiroff’s position worldwide.
