July 3rd, 2024 – Nemiroff, one of the world’s top 10 fastest-growing spirits brands* and Vodka Brand Champion 2024**, proudly announces its expansion in Canada through a strategic partnership with Southern Glazer’s Wine & Spirits. This marks a significant addition to the company’s presence on the Americas continent, broadening its global footprint.
Southern Glazer’s Wine & Spirits of Canada has established itself as the preeminent national beverage alcohol distributor in the country and is proud to be a multi-generational, family-owned company. The relationship will tap into Southern Glazer’s extensive network, which includes over 2,600 retail outlets and more than 4,000 on-premise licensees, to bring Nemiroff’s premium vodka offerings to consumers across the nation.
Starting in Q3 2024, Canadian consumers in all provinces will have the opportunity to experience premium Nemiroff’s De Luxe, The Inked Collection, and the ultra-premium offering, LEX by Nemiroff.
We are thrilled to work with Southern Glazer’s Wine & Spirits to expand our high-quality vodkas into the Canadian market. This expansion aligns with our vision of delivering exceptional products to vodka enthusiasts worldwide and tapping into the growing demand for premium and super-premium vodkas in Canada. said Yuriy Sorochynskiy, CEO of Nemiroff.
Doug Wieland, President and General Manager of Southern Glazer’s Wine & Spirits Canada added:
We are excited to work with Nemiroff and bring their esteemed vodka portfolio to Canadian consumers. There is a clear trend towards premium and craft spirits, and we are confident that Nemiroff’s offerings will resonate well with the market.
The market has seen an increase in the variety of flavored vodkas, appealing to consumers looking for new and exciting taste experiences. Bars, restaurants, and nightclubs are important channels for vodka sales, particularly for premium and super-premium brands. The cocktail culture in the region is also growing, which will drive the market for spirits.
“At Nemiroff, we believe that educating consumers about consumption and mixology is crucial,” added Sorochynskiy. “We are dedicated to enhancing consumer knowledge and appreciation of premium spirits, helping to elevate the overall drinking experience. This commitment will support the development of a vibrant and informed community of spirit enthusiasts in these new markets.”
About Southern Glazer’s Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 44 U.S. states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com
*Based on IWSR 2024 data
**The Spirits Business Brand Champions 2024 ranking
