17.06.2024

Nemiroff Crowned Global Vodka Brand Champion 2024 by The Spirits Business

7 minutes
De Luxe
The Inked Collection
Lex

In a testament to its unwavering excellence and market prowess, Nemiroff has been named the “Vodka Brand Champion 2024” by The Spirits Business, the leading international spirits trade publication. This prestigious recognition marks the second time Nemiroff has been honored with this title, the first being in 2021.

In June, The Spirits Business published the results of its annual Brand Champions 2024 ranking, showcasing the top brands of spirits worldwide. The ranking provides a comprehensive analysis of brands of alcoholic beverages that sell over one million nine-liter cases annually. In addition to the analysis, each year the editorial team highlights one brand worthy of special global attention.

Yuriy Sorochynskyi, CEO of Nemiroff, commented on the brand’s achievement:

We are proud to set a high standard in the global industry and to open up ‘Made in Ukraine’ products to an increasing number of global consumers. With 150 years of experience and tradition, we confidently move forward and meet industry’s highest standards with dignity

bestow the title of ‘Brand Champion’ on one outstanding brand from each major category. The selection criteria include sales dynamics, product innovations, and marketing activations.

Melita Kiely, editor of The Spirits Business, praised Nemiroff’s remarkable comeback in 2023 amidst challenging circumstances:

In the face of unimaginably difficult trading conditions, the comeback from Nemiroff in 2023 was hugely impressive. For any brand to grow by one million cases in a single year is a huge feat, but to claw back substantial sales in the midst of a war is another accomplishment altogether. Nemiroff has been committed to its global ambitions, and it would seem its efforts are paying off. Last year, we saw the brand enter multiple new markets – Romania, Portugal, and Iceland, to name a few – plus the launch of its ultra-premium bottling, LEX by Nemiroff. The combination of new markets and new product development are clearly paying off for the brand. The vodka space remains extremely competitive – and competition is also growing from other categories. Quality liquid has never been so important to secure customer loyalty, and as past medal wins from The Global Spirits Masters Competitions blind tastings prove, Nemiroff is delivering on all accounts. It is fantastic to see Nemiroff succeed in 2023, and I look forward to seeing what new offerings the brand will deliver throughout 2024

Nemiroff’s recognition as the Vodka Brand Champion 2024 underscores its resilience and excellence in the global spirits market. As the brand continues to innovate and expand its global presence, it remains a formidable force in the industry, dedicated to delivering high-quality vodka to consumers worldwide.

Source