Nemiroff Vodka Strengthens Partnership with Coca-Cola HBC and Signs Next Partnership for Vodka Distribution in Armenia

5 minutes
De Luxe
The Inked Collection

Nemiroff announces its next exclusive contract with Coca-Cola HBC for the official distribution of Nemiroff Vodka in Armenia starting in April 2020.

We welcome this new partnership as the next step in growing the brand and are delighted to expand our partnership with Coca-Cola HBC. Armenia has a big potential, and a strong position within Nemiroff’s portfolio and we are excited about future collaboration says Yuriy Sorochynskiy, the CEO of Nemiroff Vodka.

Arthur Sahakyan, General Manager, Coca-Cola HBC Armenia adds,

Nemiroff has a strong reputation, unique brand image, and high-quality products that perfectly fit in our portfolio. We are pleased to take over the distribution of one of the leading imported vodka brands in Armenia as a part of our vision to become the leading 24/7 beverage partner

As was mentioned earlier, Nemiroff and Coca-Cola HBC partnerships will provide a one-stop shop for customers, offering the drinks that consumers want on more occasions and in more channels. Plans include the development of cocktails and mixology culture programs and educating consumers on responsible drinking.

Coca-Cola HBC has a broad, 24/7 product portfolio, commercial capabilities, passionate people to continue to win market share, and an extensive, diverse territory with attractive growth characteristics. Nemiroff has a strong heritage since 1872, high-quality products and a bold brand image strengthened with worldwide UFC sponsorship. This exciting combination sets both companies up well for the future.

About Nemiroff Vodka

Nemiroff is a high-quality vodka brand that has been made in Ukraine for more than 150 years. Available in more than 80 countries globally, Nemiroff is ranked # 3 among all vodka brands in the Duty-Free Category. Nemiroff Vodka is positioned as the indomitable spirit.  Through adversity, challenge, and competition, the brand has earned more than 70 international awards and has been recognized for market leadership, quality, and great taste.  The brand continues to make inroads in terms of sales, distribution, and development. Recent accolades include Tastings.com, the prestigious San Francisco World Spirits Competition, and most recently, being named The World’s Best Vodka by the World Vodka Award 2018.

In 2018 the brand became the Official Vodka Sponsor of the UFC (Ultimate Fight Challenge (www.ufc.com).  Here the brand continues to work with individuals who exhibit a strong character and strive to be their ultimate best.

Nemiroff. Bold character since 1872.

About Coca-Cola HBC:

Coca-Cola Hellenic Bottling Company is one of the largest in the world. The Coca-Cola HBC Group operates in 28 countries and serves approximately 600 million consumers.

From March 2020, Coca-Cola HBC Armenia distribution offer also includes Nemiroff alcoholic products: Nemiroff Original vodka, Nemiroff Delicat, Nemiroff Citron, Nemiroff Pear, Nemiroff De Luxe, Nemiroff De Luxe Honey Pepper, Nemiroff De Luxe Rested in Barell, Nemiroff De Luxe Bold Orange, Nemiroff De Luxe Burn Pear, Nemiroff De Luxe Wild Cranberry.