According to the results of retailer monitoring regularly conducted by MRC Brand, international brand Nemiroff for the ninth consecutive month remains the leader of alcohol product sales in Ukraine.
Without slowing the pace of market share growth, Nemiroff with its portfolio consisting of one brand and many sub-brands, retains the 1st place in sales in dekaliters and in terms of profit. In August of the current year, the sales share of international brands in networked retail accounted for 19.1% in volume and 18.7% in finances. Compared to last year August sales of Nemiroff products grew by a record 82,7% with an overall drop in segment 12.9%.
We remind you that earlier the international brand Nemiroff entered the top three among the world’s vodka brands in the duty-free channel. According to the rating of the international newspaper IWSR “Top 100 Spirits Brands in Travel Retail,” Nemiroff took an honorable 3rd place in the category of vodka after Absolut and Smirnoff.
