Nemiroff continues to expand its presence across international travel retail. This September, London Gatwick became the latest airport to welcome a dedicated Nemiroff activation, bringing the brand to one of the UK’s major international travel hubs.
Located in London Gatwick’s South Terminal, the month-long activation has been launched in partnership with Avolta, one of the world’s leading travel retail operators, with a presence across airports and other travel locations worldwide.
The branded space combines a premium display of Nemiroff De Luxe with a tasting experience, giving travelers the opportunity to discover the brand and its products firsthand.
The activation also brings Nemiroff’s partnerships with English Premier League clubs Aston Villa, Everton and Fulham into the travel retail environment. By combining our presence in this channel with our football partnerships, we are creating additional opportunities to engage with consumers and build brand awareness among global audiences.
Behind the activation is the joint effort of Nemiroff teams and our partners — from developing the concept and preparing the branded space to organizing tastings and bringing the experience to life at Gatwick. It is another example of how collaboration across teams and markets helps bring Nemiroff closer to consumers around the world.
