03.02.2020

Nemiroff Vodka and Coca-Cola HBC Polska Sign Partnership for Vodka Distribution in Poland 

5 minutes
De Luxe
Lex
The Originals

Nemiroff is proud to announce Coca-Cola HBC as the official and exclusive distributor of Nemiroff Vodka in Poland. The move will increase the presence and market share of one of the world’s leading vodka brands from Ukraine in Poland, which ranks one of the biggest in vodka consumption per capita in the world.

Yuriy Sorochynskiy, the CEO of Nemiroff Vodka Company welcomes the new partnership which represents a crucial next step in growing the brand, “We are delighted to start a partnership with Coca-Cola HBC. We see a lot of synergies in our cooperation and look forward to growing the brand together in this region.”

Grzegorz Kuwalek, New Business Development Manager in Coca-Cola HBC Polska says “As part of our vision to become the leading 24/7 beverage partner, we are diversifying our portfolio with premium spirits starting with vodka, as one of the top spirits category” adding that “Nemiroff in terms of its reputation, unique brand image, and growth potential perfectly fits in our portfolio and we are pleased to take over the distribution of the brand in Poland.”

The Nemiroff and Coca-Cola HBC partnerships will provide a one-stop shop for customers, offering the drinks that Polish consumers want on more occasions and in more channels.  Plans include the development of cocktails, mixology culture programs, and educating Polish consumers on responsible drinking.

Coca-Cola HBC has a broad, 24/7 product portfolio, commercial capabilities, and passionate people to continue to win market share, and an extensive, diverse territory with attractive growth characteristics. Nemiroff has a strong heritage since 1872, high-quality products and a bold brand image strengthened with worldwide UFC sponsorship. This exciting combination sets both companies up well for the future.

About Nemiroff Vodka

Nemiroff is a high-quality vodka brand that has been made in Ukraine for more than 150 years. Available in more than 80 countries globally, Nemiroff is ranked # 3 among all vodka brands in the Duty-Free Category. Nemiroff Vodka is positioned as the indomitable spirit.  Through adversity, challenge, and competition, the brand has earned more than 70 international awards and has been recognized for market leadership, quality, and great taste.  The brand continues to make inroads in terms of sales, distribution, and development. Recent accolades include Tastings.com, the prestigious San Francisco World Spirits Competition, and most recently, being named The World’s Best Vodka by the World Vodka Award 2018.

In 2018 the brand became the Official Vodka Sponsor of the UFC (Ultimate Fight Challenge (www.ufc.com).  Here the brand continues to work with individuals who exhibit a strong character and strive to be their ultimate best.

Nemiroff. Bold character since 1872.

About Coca-Cola HBC Poland:

Coca-Cola HBC Polska is part of the Coca-Cola Hellenic Bottling Company, one of the largest in the world and the 2nd bottler of The Coca-Cola Company in Europe. The Coca-Cola HBC Group operates in 28 countries and serves approximately 600 million consumers. The group’s owner, Coca-Cola HBC AG, is headquartered in Switzerland and is listed on the London Stock Exchange’s premium list.

Coca-Cola HBC Polska is a leader in the production and sale of non-alcoholic beverages in Poland, offering a wide range of products: carbonated drinks including Coca-Cola, Coca-Cola Zero, Coke Energy, Cherry Coke, Fanta, Sprite, Kinley Tonic, Powerade isotonic drinks, Cappy juices, nectars and fruit drinks, Kropla Beskidu and Kropla Delice mineral waters, Burn, Monster Energy and Predator energy drinks, Fuzetea ice teas, and AdeZ plant-based drinks.

From February 2020, Coca-Cola HBC Polska’s distribution offer also includes Nemiroff alcoholic products: Nemiroff Original vodka, Nemiroff Delicat, Nemiroff Citron, Nemiroff Pear, Nemiroff De Luxe, Nemiroff De Luxe Honey Pepper, Nemiroff De Luxe Rested in Barell, Nemiroff De Luxe Bold Orange, Nemiroff De Luxe Burn Pear, Nemiroff De Luxe Wild Cranberry.