This recognition is not just about the product. It’s about the people who build a brand with character day by day.
It’s about strategic thinking, bold ambition, and a consistent transformation that enabled a Ukrainian brand to achieve the highest honor in the global spirits industry.
Nemiroff is honored to become the first Ukrainian alcohol brand to simultaneously win the industry’s two highest accolades:
· Vodka Brand Champion 2025 — for the most successful vodka brand of the year
· Supreme Brand Champion 2025 — as the top-performing brand among all spirits categories globally
This unprecedented recognition from the leading UK-based professional media The Spirits Business marks a historic achievement for Ukrainian vodka. Notably, Nemiroff has now been awarded Vodka Brand Champion for the third time, following earlier wins in 2021 and 2024.
“We’ve seen tequila, whisky, and rum become the Supreme Brand Champion in the past decade but never has a vodka producer been able to take the top title until now. This year’s Supreme Brand Champion is Nemiroff, a Ukrainian vodka producer that has been making waves internationally, particularly in Europe” – stated in The Spirits Business.
This accolade is about more than just sales growth — it reflects the strength of Nemiroff’s global expansion strategy, its consistent move into the premium segment, and its ability to build a strong international brand with a proud national identity.
As the #1 vodka exporter from Ukraine, Nemiroff continues to maintain high consumer loyalty at home — even during wartime — while rapidly growing its global footprint. One of the brand’s key growth markets is the UK, where recent Premier League club partnerships have unlocked new opportunities in the premium segment. Meanwhile, the Baltics and Italy are delivering impressive results in both sales volume and profitability. In the Czech Republic, Nemiroff has reached record-breaking numbers, largely driven by the rise of Nemiroff De Luxe. The brand is also showing steady growth across all channels — from discounters to premium retail — in markets such as Poland, Romania, Bulgaria, Slovakia, Croatia, and Hungary. A solid foundation has also been laid for growth in the US, Canada, and Australia, where the first marketing campaigns are set to launch soon.
This is not only a win for Nemiroff — it’s a recognition of Ukraine as a country capable of creating powerful global brands. We invest in brand value, strategic partnerships, and quality — and it’s paying off. 2024 was a year of strategic expansion and continued premiumization for Nemiroff. The company significantly strengthened its global presence by investing in brand equity and consistently building its positioning as a modern, high-quality, and ambitious player in the premium vodka category. said Yuriy Sorochynskiy, CEO of Nemiroff
Partnerships with top English Premier League clubs – Aston Villa, West Ham United, Everton and Fulham FC – have become symbols of this transformation, giving the brand a major visibility in one of the world’s most competitive markets. At the same time, Nemiroff has significantly strengthened its distribution in key geographies through close collaboration with local partners, ensuring sustainable growth and increased brand recognition among new audiences.
What’s next? 2025 will be a crucial year for consolidating Nemiroff position in major export markets.
Upcoming brand priorities include:
1) Full-scale brand campaigns in the UK, Europe, and Australia
2) Stronger presence in the premium HoReCa segment
3) New product launches — from ultra-premium to offerings targeting younger audiences
4) Large-scale activations in the travel retail channel
We’re not just selling vodka — we’re building a love brand that inspires. A brand whose spirit and values resonate with millions of people around the world. added Yuriy Sorochynskiy
About the Award
The Spirits Business is one of the most influential media in the global alcohol industry. Its annual Brand Champions ranking honors not only sales growth but also strategic vision, cultural relevance, marketing excellence, and innovation. Supreme Brand Champion is the highest award — given to just one brand across all categories worldwide. In 2025, that brand is Nemiroff.
