A new and ambitious chapter unfolds for LEX by Nemiroff as the ultra-premium vodka joins the global market via Gebr. Heinemann — one of the world’s leading operators and distributors in the travel retail sector.
A Bold Step in Global Brand Expansion
Starting from Q2 2025, LEX by Nemiroff (1L) officially becomes part of Gebr. Heinemann’s global assortment. This is a significant step in Nemiroff’s international growth strategy and an important milestone in the positioning of the Ukrainian ultra-premium vodka on the global stage. LEX is already available in numerous stores operated by GH, with a particularly strong presence in Germany, Poland, Lithuania, Bulgaria, Azerbaijan, Romania, and Turkey.
An Impressive Launch in Hamburg
The partnership launched in style with a premium pop-up tasting activation at Hamburg Airport, the main hub of Gebr. Heinemann. The event immersed travelers in the refined world of LEX, setting the tone for a series of large-scale activations planned for the months ahead.
Düsseldorf Tastings: Closer to the Consumer
In April and May, LEX by Nemiroff was featured in two tasting bars at Düsseldorf Airport, offering travelers the opportunity to discover the exceptional quality of our flagship product up close.
Next Stops: Munich, Vienna, Baku, and Frankfurt
But this is just the beginning.
During the peak travel season, August to September, LEX by Nemiroff will strengthen its presence in Munich Airport, just in time for Oktoberfest — a world-famous event attracting millions of visitors. The brand will offer exclusive tastings for true connoisseurs arriving in Bavaria’s capital, showcasing the finest of Ukrainian craftsmanship.
Growth momentum will continue in 2025 and 2026, with new brand activations planned in Vienna, Baku, Almaty, and Istanbul. The journey will culminate in a flagship pop-up tasting at Frankfurt Airport — one of Europe’s major transport hubs — in February and March 2026.
More Than Sales Geography — A Cultural Statement
LEX by Nemiroff is not just a new sales geography. It is a platform for promoting Ukraine, its culture, strength, taste, and modern design. It is a manifestation of trust to the team’s bold vision, transforming an ambitious idea into a world-class product that proudly represents our country in the most prestigious locations around the globe.
