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Taste Psychology: How Aroma Shapes Cocktail Perception
Taste is an illusion generated by our brain. When you drink a cocktail, only 20% of the sensation is actually taste (sweet, sour, bitter, salty, umami). The remaining 80% is an aroma, which shapes the character and complexity of the drink. That means only one-fifth of the drink is actually taste. Therefore, the psychology of...
Summer Vodka Trends Across Australia
The Australian summer shapes its own culture of alcohol consumption. High temperatures, beach lifestyle, festivals and outdoor barbecues make alcoholic drinks for hot weather particularly popular, as they are perceived as refreshing and light. In this context, vodka becomes one of the most versatile bases for summer drinks. Unlike more aromatic spirits, vodka easily adapts...
Drinks at a barbecue — the heart of Australian parties
No Australian barbecue is complete without great company, the smell of smoke and, of course, perfectly matched drinks. The right drinks for BBQ do much more than just quench your thirst. They refresh, complement the rich flavours of grilled meat and create that relaxed holiday atmosphere.Let’s have a look at which alcoholic drinks for BBQ...
The Best Vodka Cocktails for Australian Festivals and Outdoor Events
From the dusty expanses of the outback to the picturesque coastline of Sydney, Australian festivals are always accompanied by a search for the perfect drink to quench your thirst and lift your spirits. Under the hot Australian sun, vodka has proven itself to be the most reliable and versatile ingredient for creating refreshing cocktails.Let’s have...