Nemiroff is starting operations in the New Zealand market in partnership with Hancocks Family Merchants — a company with decades of experience working with international alcohol brands and nationwide market coverage.
Entering New Zealand is a logical continuation of Nemiroff’s international strategy in the Asia-Pacific region. The market is characterized by a well-established consumption culture, where product quality, supply reliability and brand trust play a key role. It is within this context that Nemiroff is entering the market with its flagship product, Nemiroff De Luxe.
The partnership with Hancocks was chosen as an operating model that allows Nemiroff to build its presence gradually and systematically — through strong local expertise, a well-developed distribution infrastructure and a long-term approach to brand development. Hancocks has more than 70 years of industry experience and one of the strongest distribution networks in the country, covering both off-trade and on-trade channels. The company works with national retail chains, the HoReCa sector and independent outlets, providing a solid operational foundation for controlled brand development in New Zealand.
The country’s market itself is defined by a mature consumer base and steady demand for high-quality international alcohol brands. Growth in the premium segment makes it particularly relevant for Nemiroff’s development in the premium vodka category and for working with a discerning audience that values product origin, quality and brand reputation.
Hancocks’ approach to working with international brands is based on long-term cooperation and value creation for the market.
We are proud to announce our partnership with Nemiroff Vodka as we launch the brand into the New Zealand market. At Hancocks, we take pride in curating and delivering some of the finest local and international beverage brands to New Zealand, and we are honoured to add Nemiroff to our world-class spirits portfolio. As an exclusive distributor with a nationwide sales force covering both On-Premise and Off-Premise trade, Hancocks Family Merchants are dedicated to building and growing successful brands, adding value, and delivering superior customer service. Nemiroff is a distinguished Ukrainian vodka brand with over 150 years of heritage, renowned for its exceptional quality and global prestige. We look forward to working closely together to grow the Nemiroff brand in New Zealand and are excited to see local consumers discover and embrace Nemiroff Vodka. comments owner and Managing Director Joe Jakicevich
As part of the market entry preparation, Nemiroff has already secured its first listings with national retail chains focused on premium spirits portfolios, including Liquorland, Super Liquor, The Bottle, Liquor Centre, Thirsty Liquor and Big Barrel. These initial listings serve as a practical signal of trade interest and confirm the relevance of Nemiroff’s positioning within the premium segment.
From Nemiroff’s perspective, work in the New Zealand market is part of a broader regional approach focused on stability and a systematic build-up of presence.
Partnering with Hancocks is an important step in growing our presence in Asia-Pacific. New Zealand is a sophisticated spirits market, and we see a clear opportunity for a premium, quality-driven vodka like Nemiroff De Luxe. Hancocks’ expertise and nationwide reach make them an ideal partner for us, and we are confident that together we will build a strong, long-term position in the country. notes CEO Nemiroff Yuriy Sorochynskiy
Nemiroff’s entry into the New Zealand market represents next stage in the company’s international development. It reflects Nemiroff’s approach to new markets —premium positioning, partnership with a strong local distributor and gradual, controlled expansion with a focus on stability and quality.
