26.12.2019

Nemiroff is Among the TOP 3 Vodka Brands in the Duty-Free & Travel Retail Channel for the Third Year in a Row

12 minutes
De Luxe
The Inked Collection
Lex

For the third year in a row, the international brand of Ukrainian origin Nemiroff * ranks 3rd in the world in terms of sales volume in the Duty-Free & Travel Retail channel according to the rating of the international publication IWSR “TOP 100 Spirits Brands in Travel Retail”.

Nemiroff took an honorable place not only in the vodka category, but the company entered the TOP 15 world brands of all strong alcohol along with whiskey, cognac, gin, rum, and others.

Strengthening the brand’s position in the Duty-Free & Travel Retail channel is the company’s strategic direction. It’s the perfect place to get feedback on new products from consumers around the world. It was in this channel that in November 2019, the new line of flavored vodka The Inked Collection from Nemiroff was presented for the first time.

Expertise, which originates in the 16th century, the team’s professionalism and characteristic masculine positioning every year increasingly strengthen the status of Nemiroff as a leading brand in the international arena said Yuriy Sorochynskiy, CEO of Nemiroff.

Also, this year the brand increased its presence in Duty-Free, appointing African Eastern as a distribution partner in the UAE and the Indian subcontinent. Establishing a presence in this market and in support of its global sponsorship with the UFC, the Nemiroff brand spearheaded an advertising campaign at Dubai Airport ahead of the UFC 242 event earlier in September 2019.

Nemiroff is one of the fastest-growing brands in the vodka category, and we are pleased to become a distributor of the brand in the Travel Retail channel. We see a lot of synergy in our partnership and look forward to the rapid development of the brand in this region. said Chirag Aggarwal, Business Manager of Travel Retail at African Eastern.

Today, the Nemiroff company is known in the world and successfully conducts business in more than 80 countries of the world, expanding its geographical presence and increasing sales every year. Almost every second bottle of vodka exported from Ukraine is a Nemiroff product.