London, UK — July 2025 — Nemiroff, the world-renowned Ukrainian vodka brand, proudly stood alongside heavyweight champion Oleksandr Usyk during a historic fight weekend in London — marking not just a moment of sporting glory, but a celebration of shared values: resilience, boldness, and national pride on a global stage.
On the evening of July 19, London’s iconic Wembley Stadium hosted a highly anticipated heavyweight rematch between Ukraine’s Oleksandr Usyk and Britain’s Daniel Dubois.
As part of the brand’s international visibility efforts, Nemiroff brought an immersive out-of-home activation to London:
“The Dance of Two Champions” — a bold 3D creative tribute displayed at BOXPARK, blending Usyk’s now-viral, charismatic training dance with Nemiroff’s iconic bottle — both moving in unison, embodying pride, power, and character.
It was widely shared on social media, including by former “ProFootball” TV host Oleksandra Loboda, who attended the fight and posted an emotional video from the heart of the scene:
“Spirit of Ukraine. On a world stage. Feels like home.”, she shared.
This symbolic presence came shortly after Nemiroff was named Supreme Brand Champion 2024 by The Spirits Business, earning the highest recognition across all spirits categories in the annual Brand Champions report.
The company’s commitment to global expansion and brand elevation continues to gain momentum. Nemiroff remains one of the fastest-growing vodka brands internationally, with presence in over 80 markets and rapidly increasing recognition in the UK and beyond.
Being named Supreme Brand Champion by The Spirits Business is a powerful acknowledgement of the work our team puts into quality, consistency, and purpose-driven visibility. We’re proud to bring the spirit of Ukraine to iconic moments like this one — and proud to be recognized as a global benchmark for vodka. said Yuriy Sorochynskiy, CEO of Nemiroff.
The evening turned historic when Usyk claimed victory, securing his third career title as undisputed world champion. Remarkably, Nemiroff also shares this distinction: 2025 marks the third time the brand has been recognised as Vodka Brand Champion, affirming its global leadership in the premium vodka category.
