Nemiroff has announced a new strategic partnership with German spirits producer Hardenberg-Wilthen for the first time in broad De Luxe range distribution in Germany in the country’s premium vodka segment.
While Nemiroff has previously had a limited presence in Germany, selling it’s The Originals line in the value segment through ethnic stores nearly two decades ago, the new launch represents a significant shift in ambition and positioning.
This is a milestone moment for Nemiroff. De Luxe embodies our premium vision and international brand-building journey. To reach a wider German audience and enter national retail chains, we needed a partner with deep market knowledge and strong distribution capabilities. We’re proud to join forces with Hardenberg-Wilthen. Yuriy Sorochynskiy, CEO of Nemiroff.
International premium brands are a valuable addition to our portfolio. Not only do they enrich our range, but also the selection on the shelf and appeal to different target groups. Nemiroff De Luxe Vodka impresses with its exceptional purity and modern production process. We are delighted to be able to offer this renowned Ukrainian brand in Germany and to continue its success story. Nicolaus Fehling, CEO of Hardenberg-Wilthen
Based in Lower Saxony with more than 300 years of distilling heritage, Hardenberg-Wilthen is one of Germany’s leading spirits producers. The family-run business brings deep expertise in the strong alcohol category — an important advantage as Nemiroff expands its premium footprint in Europe.
Distribution of the De Luxe range has already begun, with an initial focus on the off-trade. Plans are underway to secure listings with leading national retailers.
The partnership unites two heritage brands with shared values of craftsmanship, authenticity, and innovation — and signals Nemiroff’s strong commitment to establishing a long-term presence in Germany’s competitive spirits landscape.
