From the beginning of 2026, Nemiroff has become the exclusive importer and distributor in Ukraine of two global icons of beer culture — Peroni Nastro Azzurro and Asahi Super Dry — significantly expanding its import portfolio in the premium and super-premium beer categories. Both brands are part of Asahi Group Holdings, which ranks fifth among the world’s most valuable alcohol brand portfolios.
The arrival of Peroni Nastro Azzurro and Asahi Super Dry in Nemiroff’s import portfolio is a logical continuation of our strategy to work with global icons within the premium alcohol segment. Both brands shape consumption culture in their respective categories, and we see significant potential for their development in Ukraine, supported by our distribution expertise. Yuriy Sorochynskiy, CEO of Nemiroff, commente
We’re thrilled that our globally recognized brands Asahi Super Dry and Peroni Nastro Azzurro will be available in Ukraine and are confident that Nemiroff will help them to grow said Ard Bossema, Managing Director, Asahi Europe, Middle East, Africa and Latin America.
Asahi Super Dry — Japan’s No.1 beer with global recognition
The Asahi Super Dry brand is among the top seven most valuable beer brands globally and is the No. 1 selling beer in Japan.
Asahi Super Dry revolutionised the category by challenging traditional perceptions of beer and introducing the world’s first Karakuchi — a super-dry beer with a clean, crisp taste profile. Today, Asahi Super Dry is regarded as a symbol of Japanese philosophy rooted in precision, innovation and a modern lifestyle.
Peroni Nastro Azzurro — an Italian icon of style and taste
Peroni Nastro Azzurro is the world’s No.1 premium Italian beer brand, created in 1963 as an embodiment of the spirit of La Dolce Vita. Its light, refreshing lager style, distinctive crispness, balanced bitterness and refined hop notes have established it as a global symbol of Italian elegance.
Peroni Nastro Azzurro pioneered a new style of premium lager, distinguished by uniquely Italian ingredients — including exclusive Nostrano dell’Isola maize — and a brewing process defined by Italian flair, craftsmanship, and meticulous attention to detail.
Peroni Nastro Azzurro ranks among the world’s most popular beer brands and continues to strengthen its global bar presence. In the 2025 Drinks International poll of the World’s Best Bars, Peroni Nastro Azzurro overtook Heineken to become the No.2 bestselling beer brand and was also ranked No.5 in the Top Ten Trending Beer Brands list.
A new step in the development of Nemiroff’s import portfolio
The addition of Asahi Super Dry and Peroni Nastro Azzurro to Nemiroff’s portfolio underscores the company’s focus on internationally recognised brands that shape category culture and meet the expectations of modern consumers — from product quality to presentation and brand experience.
Nemiroff continues to invest in the development of imported categories in Ukraine, offering the market brands with strong heritage, global scale, and clearly defined positioning.
