On May 26–27, 2025, Nemiroff took part in one of the key events of Italy’s bar industry — Roma Bar Show, held in the historic Palazzo dei Congressi in Rome. During the event, we presented our products, including Nemiroff De Luxe and Lex by Nemiroff, at a stand that highlighted the brand’s premium positioning and its ambitions in the Italian market.
Roma Bar Show is the leading exhibition for players in Italy’s alcohol industry, bringing together top brands, mixologists, bartenders, distributors, and beverage culture enthusiasts. Since 2019, it has become an international platform for sharing expertise, spotting trends, and showcasing new products. In 2025, the event welcomed over 14,000 visitors from more than 100 countries, and featured over 2,000 exhibitors and partners.
The exhibition covered more than 10,000 m² across three floors — from the monumental Piazzale to terraces with panoramic views of Rome. Visitors had the opportunity not only to taste the products but also to immerse themselves in masterclasses, thematic zones, and the RBS Educational Program.
Nemiroff’s participation in Roma Bar Show marked an important step in the brand’s development in Italy and Europe overall. The event offered an opportunity to highlight the uniqueness of the Ukrainian product, demonstrate openness to partnerships, and once again affirm that Nemiroff is a brand with character, confidently asserting its presence on the international stage.
Comment from Francesca Meneghini,
Marketing Manager at D&C
(Nemiroff distributor in Italy):
“I believe it has been a great opportunity to present NEMIROFF as part of the D&C portfolio to the trade. Besides, there were many consumers present at the event, and together with the Aperitivo Festival organized with our retail customer Carrefour, we had great opportunities to introduce the brand to final consumers. We collected more than 400 contacts for follow-up. The total attendance of the event reached 17,000 people, which gave us excellent visibility. We are really happy about the event and the strong presence of D&C and NEMIROFF together.”
