Nemiroff has announced a strategic partnership with German spirits producer Hardenberg-Wilthen, marking the first large-scale distribution of its De Luxe range in country’s premium vodka segment.
While Nemiroff has previously had a limited presence in Germany — selling its value-oriented The Originals line through ethnic stores nearly two decades ago — this new launch signals a major shift in ambition and positioning.
This is a milestone moment for Nemiroff. De Luxe embodies our premium vision and international brand-building journey. To reach a wider German audience and enter national retail chains, we needed a partner with deep market knowledge and strong distribution capabilities. We’re proud to join forces with Hardenberg-Wilthen. Yuriy Sorochynskiy, CEO of Nemiroff.
International premium brands are a valuable addition to our portfolio. Not only do they enrich our range, but also the selection on the shelf and appeal to different target groups. Nemiroff De Luxe Vodka impresses with its exceptional purity and modern production process. We are delighted to be able to offer this renowned Ukrainian brand in Germany and to continue its success story. Nicolaus Fehling, CEO of Hardenberg-Wilthen
Based in Lower Saxony with over 300 years of distilling heritage, Hardenberg-Wilthen is one of Germany’s leading spirits producers. The family-run company brings extensive expertise in the strong spirits category — a key advantage as Nemiroff strengthens its footprint in the European premium spirits market.
Distribution of the De Luxe range is already underway, initially focusing on the retail sector. Plans are underway to secure agreements with leading national retailers.
The partnership unites two heritage brands that share common values: craftsmanship, authenticity, and innovation, and underscores Nemiroff’s long-term commitment to the competitive German spirits landscape.
