This spring, Nemiroff successfully carried out a brand activation at Birmingham Airport (BHX) in partnership with Avolta UK. The campaign combined product tastings with additional in-store product placement, increasing the brand’s visibility directly at the point of sale.
A key milestone was Nemiroff’s first participation in Avolta UK’s “2 for £25” Mix & Match promotion. This promotional mechanic is widely used by leading brands in the category to enhance in-store visibility and engage more travellers.
For Nemiroff, joining this campaign marks another important step in strengthening the brand’s position within the UK Travel Retail channel and reflects the continued development of our partnership with Avolta UK.
The successful delivery of this activation was made possible through the joint efforts of the Nemiroff team and our partners, representing another step forward in expanding the brand’s international presence.
Thank you to everyone who contributed to making this project a success!
