The international brand Nemiroff received the status of “Vodka Brand Champion 2021” by the leading international spirits trade publication The Spirits Business.
On June 1, 2021, The Spirits Business published the results of the annual Brand Champions ranking, which highlights the best spirits in the world. In the vodka category, the Ukrainian brand Nemiroff was rated as the best vodka brand in the world in 2021.
“We are proud to be a Ukrainian brand, recognized by the world. More than 150 years of experience and tradition give us the advantage and status of an expert in the industry. The team’s efforts are aimed at creating quality products with bold tastes that meet the needs of modern consumers,” commented Yuriy Sorochynskiy, the CEO of Nemiroff.
The winners of the rating were determined by several criteria:
– Sales dynamics
– Product innovations
-Marketing activations
Throughout the year, we observed the Nemiroff’s growth with excitement, especially in the difficult pandemic environment. The brand has managed to increase sales significantly in key markets, despite the global decline in the white spirits industry by 2.2%. Moreover, while much of the industry has reduced or put on hold its distribution, Nemiroff has been able to adapt quickly to changes and enter new markets commented Melita Kiely, Editor-in-Chief of The Spirits Business.
According to Melita, the choice of the winner was also influenced by the launch of a new flavor line based on natural ingredients The Inked Collection, and a radical change in the design of the value segment – The Originals line-up.
Marketing activations in 2020-2021 stimulated the rapid growth of the brand and strengthened its global position. For example, digestive festivals have helped to launch a flavor line on the domestic market, and several seasons of the Nemiroff Cocktail Challenge, an online bartending competition, have not only helped to develop the mixology culture but also influenced brand loyalty by industry experts and bartenders. The global partnership with the UFC emphasizes the unique masculine image of the Nemiroff brand and attracts the attention of millions of fans around the world.
