In April 2026, Nemiroff launched a brand activation at Birmingham Airport, one of the United Kingdom’s key international airports and a major transport hub for the region.
The campaign will run throughout April and May, aiming to boost brand awareness, support sales in the travel retail channel, and further expand Nemiroff’s international presence.
Travel retail remains one of the key channels for global brands, offering an opportunity to engage with an international audience in high-traffic locations and build brand awareness among consumers from different markets.
At the heart of the activation is Nemiroff De Luxe. Shoppers can take advantage of a special promotional offer: when purchasing two bottles of the product, they receive a branded shopper bag as a gift.
The location also features a tasting area where visitors can discover the product and experience its quality served neat.
In May, the activation will be further enhanced with a digital bar format: the current promotional zone will be relocated to a bar area featuring a digital screen with branded product video content at the base of the bar, while promoters will additionally offer passengers cocktails made with Nemiroff De Luxe.
Presence in international airports is an important part of building a global brand. For Nemiroff, this is another step toward strengthening its position in external markets and expanding connections with new consumers around the world.
