Introduction:
Nemiroff is thrilled to announce the launch of its premium Nemiroff in Australia. In partnership with Endeavour Group, Nemiroff De Luxe is now available at Dan Murphy’s stores across the country, marking the brand’s official entry into Australia.
Description of cooperation:
Dan Murphy Australia, the leading online alcohol retailer, also operates over 270 retail stores nationwide, providing Australian consumers easy access to Nemiroff’s renowned vodka. The entry into the Australian market comes at an opportune time, as the online alcohol sales sector in Australia has experienced significant growth, particularly following the COVID-19 pandemic. With an increasing shift towards online shopping, Nemiroff De Luxe is poised to become a new favorite among Australian consumers seeking premium spirits.
The official launch of Nemiroff vodka in Dan Murphy was celebrated at a special event in Sydney at the end of August. The event brought together Australian media, celebrities, and influencers under the #ThatsMySpirit motto, creating an unforgettable atmosphere. Guests were treated to a range of expertly crafted cocktails featuring Nemiroff De Luxe Vodka, offering a taste of the brand’s premium quality and heritage.
Product Description:
We are excited to bring Nemiroff De Luxe to Australia, a market that appreciates premium quality and craftsmanship. Our vodka is a tribute to our rich heritage and the timeless traditions of vodka making, as well as embodying the ‘fighter spirit’ that everyone has within them. We are confident that Australian consumers will embrace Nemiroff De Luxe as a new favorite in their premium spirits collection. said Yuriy Sorochynskiy, CEO at Nemiroff.
With a history deeply rooted in the centuries-old vodka-making traditions of Ukraine, Nemiroff is set to captivate Australian connoisseurs and enthusiasts alike. The brand’s dedication to quality and authenticity shines through in every bottle, promising a vodka experience that is both refined and memorable.
Target audience:
Antoine Dupont, Head of Beverages at Pinnacle Drinks, Endeavour Group adds:
We are thrilled to be stocking Nemiroff De Luxe exclusively at Dan Murphy’s and to bring the indomitable spirit of Ukraine to Australia. The brand is steeped in history and fine craftsmanship and we feel Australian consumers will resonate with the quality Vodka Nemiroff provides, as well as their social responsibility initiatives around sustainability and giving back to the people of Ukraine.
