Nemiroff has teamed up with Carribean Wines and Spirits (CWS) aiming to shake up the spirits market and grow its North American presence.
Starting in February 2022, CWS became an exclusive distributor of Nemiroff vodka in the Bahamas.
Yuriy Sorochynskiy, the CEO of Nemiroff commented: “The first delivery was made right before the war in Ukraine started, so we didn’t have the opportunity to announce it earlier. The Bahamas, as a resort market, has a strong on-trade focus. So our premium portfolio and mixology expertise will perfectly suit it”.
To grow interest in the vodka category and support the growth ambitions, a local brand ambassador is considered to drive mixology activations and build awareness among local professional bartenders.
Despite the challenges Nemiroff and the whole of Ukraine are facing now, we are thrilled to announce this new market. Difficult times demonstrate how strong character you have. Nemiroff has been representing the Ukrainian indomitable spirit since 1872. And today, together with our partners around the world, we are getting stronger and creating a future we believe in Yuriy Sorochynskiy, the CEO of Nemiroff continued
About Caribbean Wines and Spirits:
Caribbean Wines and Spirits (CWS) is a Bahamian company owned by Caribbean Bottling Co (CBC). CBC, and all its predecessor companies, have been servicing the Bahamas for more than 80 years.
Nemiroff will be joining a portfolio of premium spirits brands with Nemiroff De Luxe, Nemiroff De Luxe Honey & Pepper, Nemiroff De Luxe Rested in Barrel, and Nemiroff The Inked Collection.
