Nemiroff, one of the fastest-growing vodka brands in the UK, is strengthening its footprint in this market through a new partnership with Avolta, the leading global travel retail and F&B player. From the end of October, Nemiroff’s flagship premium vodka, Nemiroff De Luxe will be available in Avolta’s World Duty Free stores in key UK airport locations, supported by brand activations designed to engage international travelers.
The listing will cover a wide network of airports and travel hubs, including Heathrow terminals, both London Gatwick terminals, Manchester, Aberdeen, Glasgow, Edinburgh, Stansted, Birmingham, Jersey, and Eurotunnel.
To mark the start of the partnership, Nemiroff and Avolta will launch a special promotional kick-off:
Club Avolta members who purchase Nemiroff De Luxe will have the chance to win tickets to one of the upcoming English top-flight football matches featuring Nemiroff’s partner Premier League clubs. This activation connects Nemiroff’s robust presence in UK football — with multiple EPL clubs partnerships — to its growing visibility in travel retail.
This expansion follows the recently announced national listing with Tesco, marking another significant step in Nemiroff’s long-term commitment to the UK market and consumers.
The travel retail sector is a powerful showcase for international spirits brands. By partnering with Avolta, Nemiroff is not only expanding availability across strategic UK travel locations, but also presenting our premium De Luxe expression to millions of international travelers. This reinforces our ambition to bring Ukrainian vodka craftsmanship to a global stage. said Yuriy Sorochynskiy, CEO of Nemiroff
Travel retail is about discovery, and we’re always looking to surprise travelers with new brands. Nemiroff embodies authenticity and quality craftmanship, making it a great fit for our UK stores – we are delighted to welcome Nemiroff De Luxe into our portfolio. said Eve Fifer, Avolta’s Commercial Director in the UK
The Avolta partnership builds on Nemiroff’s strong retail growth and recent Tesco deal, expanding the brand into a highly visible channel. This move will accelerate consumer awareness and strengthen Nemiroff’s positioning as a premium international vodka. added Donna Carley, Global Account Manager at Whyte & Mackay, Nemiroff’s exclusive UK distributor
The rollout into travel retail underscores Nemiroff’s continued investment in the UK market, combining grocery retail, travel retail, and high-profile activations with sports and cultural partnerships to establish the brand as a benchmark in the premium vodka category.
