Nemiroff, a respected Ukrainian premium vodka maker, has today announced Whyte and Mackay as a strategic partner for the UK and Ireland. The appointment is the latest development as Nemiroff strengthens its international position as a leading player in the spirits industry.
Nemiroff has set the ambition to become a Top 5 Producer in premium vodka. The UK market represents one of the key markets for the Ukrainian producer’s growth ambitions.
In their home market, Whyte and Mackay is a leading producer of award-winning Scotch Whisky, with a UK commercial and marketing operation bringing a portfolio of premium spirits to market. The company is recognized for its ability to drive category growth by inspiring and engaging consumers and recruiting shoppers via premium propositions.
The Nemiroff CEO Yuriy Sorochynskiy expressed his excitement about the new partnership:
We are thrilled to partner with Whyte and Mackay, a company with a long, distinguished history in the spirits industry. This partnership will allow us to give UK consumers the opportunity to experience a product we have been passionately creating since 1872
Whyte and Mackay Managing Director: Europe & Global Travel Retail, Mike Greggs shared his vision for the opportunity:
We recognize in Nemiroff a shared ethos between us as spirits makers – a commitment to excellence. Nemiroff has built an enviable position, with 150 years of experience crafting a premium product that stands out in the category. I admire the drive and resilience of their team summarized compellingly by the brand’s positioning of ‘indomitable spirit
In our experience, the UK and Ireland markets are rich with opportunities for a premium brand that speaks to provenance and quality. The Team and I are looking forward to presenting Nemiroff, as part of our brilliant brand portfolio alongside Jura, Tamnavulin, Whyte and Mackay, Flor De Cana, Fundador, and Harveys to our retail partners soon.”
The partnership with Whyte and Mackay marks another significant milestone for Nemiroff as it continues to expand its global footprint. With over 150 years of experience, Nemiroff is proud to partner with a business that shares its commitment to quality and so expands its network of strategic partnerships in the key markets of the UK and Ireland.
Whyte and Mackay have a respected commercial and marketing operation in the UK, and are an established third-party distributor in the premium spirits space. Its mission is to build brands that stand out.
About Nemiroff:
Nemiroff is a renowned Ukrainian premium vodka brand with a legacy of more than 150 years. Known for its uncompromising commitment to quality, Nemiroff crafts premium vodkas using only natural ingredients that embody the rich Ukrainian heritage and deliver an exceptional taste experience. From classic vodkas to innovative flavor infusions, Nemiroff continues to set the standard for excellence in the spirits industry.
About Whyte & Mackay:
Whyte and Mackay is home to a collection of multi-award-winning Single Malt Whiskies The Dalmore, Jura, Fettercairn, Tamnavulin, and contemporary whisky brands The Woodsman and Shackleton Whisky.
The award-winning whisky makers’ collection now features three Single Malt Scotch brands ranked in the top twenty worldwide, by industry authority The IWSR. Worldwide, Tamnavulin and Jura become the #1 and # 2 Fastest-Growing Single Malt Scotch brands. In the UK – the home of Scotch Whisky – Jura became the Number 1 Single Malt Brand.
Whisky Making is led by Master Whisky Maker Gregg Glass, who championed the creation of the landmark Scottish Oak Programme – Industry Innovation of the Year and was subsequently recognized as Distiller of the Year 2022 by Icons of Whisky.
Whyte and Mackay operate eight sites across Scotland including The Dalmore Distillery in the Highlands, and Jura an island off the west coast of Scotland, home to a tiny island community of 212. Since June 2023 Nemiroff will join the Whyte and Mackay UK portfolio alongside Flor De Cana Rum and Jura Single Malt Whisky.
