At the prestigious The Luxury Masters 2025 competition held in London this September, LEX by Nemiroff earned a Gold Medal in the Vodka – Ultra-Premium category.
The Luxury Masters is organised by the authoritative publication The Spirits Business and is part of the The Global Spirits Masters series of global tastings. Participants undergo a blind tasting, during which only the taste, aroma and quality of the product are evaluated — without any bias towards the brand name or price.
This is already the second Gold Medal from The Spirits Business for LEX by Nemiroff — the first one was awarded in 2023, the year the product was launched.
Expert Evaluation
This year, five expert judging panels gathered at The Singer Tavern in London to identify the true leaders of the super-premium and ultra-premium spirits categories — and to determine whether their quality truly matches their price. The result: a Gold Medal for LEX by Nemiroff, recognizing the uncompromising craftsmanship and excellence of the Ukrainian brand.
Described by the judges as “full-bodied on the palate with lemon citrus notes,” LEX by Nemiroff was placed on a par with the best world-class samples.
The Power of Quality in an Unstable World
Despite economic challenges, the status spirits segment continues to grow.
“Status spirits have remained remarkably strong compared to products in more mainstream price segments,” said Guy Wolfe, Head of Status Spirits Insights at IWSR Drinks Market Analysis.
This demonstrates that consumers who choose premium products value authentic quality and craftsmanship, not just a high price tag.
LEX by Nemiroff perfectly embodies this philosophy — a refined expression of vodka crafted for those who appreciate depth of flavour, precision, and excellence at every stage of production.
Pride in the Ukrainian Brand
The Gold Medal from The Luxury Masters 2025 marks another international recognition for Nemiroff.
In a market where competition among ultra-premium brands is fierce, the Ukrainian product confidently demonstrates that true quality needs no loud declarations — it speaks for itself.
